Marie Weber is an Editor at Poprey and a senior content marketing strategist with a strong focus on social media-driven growth (Instagram, TikTok). She specializes in building scalable content ecosystems and tracks the latest trends on social media.
With a background in strategic marketing and hands-on execution, Marie brings both analytical expertise and practical experience to every project.
Marie holds a Master’s degree in Marketing Management from Boston University and a Bachelor’s degree in Marketing from the University of Bayreuth. Her academic background supports her data-driven approach to content, helping her translate market research and user behavior into effective digital strategies.
Education
- Master’s Degree in Marketing Management: Boston University
- Bachelor’s Degree in Marketing: University of Bayreuth
Core Expertise
- Algorithm-driven content strategy for Instagram and TikTok growth
- Understanding and leveraging platform ranking signals (engagement, retention, watch time, saves, shares)
- Identifying and scaling emerging social media trends and viral content formats
- Short-form content strategy (Reels, TikTok) focused on reach and discoverability
- Social media funnel design - from viral reach to conversion and audience retention
- Performance analysis using engagement metrics and content signals
- AI-powered content production and automation for social platforms
- GEO (Generative Engine Optimization) for visibility in AI-driven discovery systems
- Cross-platform content distribution and multi-market audience targeting
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